Small Business Saturday: BackRoad Trading Company


We are starting a new blog series called “Small Business Saturday”. Each week we will showcase small businesses in our industry that sell our Kimes Ranch products. 

BackRoad Trading Company is owned and operated by two friends from a small town in Missouri. Allie Littlefield and Frankie Hart started this business together after many years of separate careers within the equine industry. Littlefield spent time building a successful horse boarding facility and online business specializing in used high end show tack. Hart spent her time in the corporate world, building her skills in the marketing and sales side of the equine industry with Noble Outfitters. The two decided to join forces to create BackRoad Trading Company.



Hart and Littlefield specialize in show pads, tack, apparel and accessories. This company has also had great success with their Kimes Ranch apparel since their opening in 2017. 

“We love Kimes Ranch,” Hart said. “The jeans and caps are our best sellers. BackRoad customers are always excited to visit the booth and see the latest designs. We love that the products are made in the US and designed for riders.”

Most vendors you find at horse shows are also exhibitors. These two girls love to compete at the events when they have their booth set up as well. It brings challenges, but they think it’s worth it.

“Balancing everything is hard,” Littlefield said. “We have to plan ahead and work together to make sure the booth is covered, and we are prepared for our classes. It can get hectic at times, but we love the fast-paced atmosphere and getting to be a part of the shows from both the vendor and exhibitor point of view.”

Hart and Littlefield love the flexibility of their job. They get to work non-stop during show season, but they have the winter off to be with family and enjoy their other hobbies. 

We love seeing the success of BackRoad Trading Company and look forward to seeing their future growth. Be sure to check out their website to find out what show they will be at next!



~ Courtney Hall, photos courtesy of BackRoad Trading Company